Okay, I’ll agree that the title is not exactly one the most fancy ones that I have managed to pull out, but read on and you’ll get the essence …
I just got back from yet another of my “leisure roams” and decided to “surf up” before hitting the bed. Well, having decided not to do any work I took the liberty to check my virtual spaces on Orkut and Facebook as well as dabble around in some of the forums that I actively participate in.
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After I re-vamped my blog and jumped on to the Web2.0 bandwagon with the ‘ever-so-cheesy’ tech verbiage of everything being v2.0, I noticed that my good friend Abhimanyu Radhakrishnan left me a comment and tagged himself as “Abhi2.0”
Well, it seems that Abhimanyu has indeed gone 2.0 with his new blog - Life In The Chakravyu. Manyu who already blogs at MoneyControl’s Evening Edition blog and IBNLive has launched his personal blog as a personal journal & mirror blog.

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I would surely consider myself to be an advanced user on the internet and a pretty ‘net-aware’ person, but I realised that even guys like me can be tricked by spammers or let’s be more specific, by phishers !!
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Cody Moya at FreeInternetMarketingCourses.com recently announced in an email the benefits of commenting on his blog. His subject line says - “Saumil, Here is how to have free link on my PR4 and high traffic page”. In his mail, he goes on to explain how he has added a new wordpress plugin which shows the “top commentors” on the main page of his blog and hundreds of other pages.
While this is surely a valid claim, and people who do end up as the top commentors will get some footage on Moya’s blog; what caught my attention was the somewhat dodgy subject line.
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BusinessWeek recently came up with their BusinessWeek 50 list, which represents their choice of the “best in class” companies from the 10 economic sectors that make up the S&P 500. Essentially, BusinessWeek has short-listed companies based on 2 main factors;
* Average return on capital and sales growth
* A comparative analysis of companies with peers in their sectors
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Want to attract MBAs? Be more like Google !!
It was only a couple of months back when I was going through my friend Anuj’s application essays to ISBand was particularly intrigued by a question. The question was “You are applying to your dream job after ISB. Please prepare a cover letter accompanying your CV.”
Although Anuj, did a wonderful job at answering the question, I started to think what could have been my answer to the same question. And soon enough I had my mind convinced on drafting a cover letter to the ‘Big G’.

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Well … Well … that was a really long break from the world of blogging. I had last posted an entry on the 15th of November last year. Between then and now, much has happened so let me give you a very quick update.
One of the most important things that has changed is …. I have city hopped again. This time from London to my home town Baroda. I am now in Baroda and have set-up a firm called Whirlwind. Whirlwind is a start-up close to my heart and offers progressive services like search engine marketing, online campaign management and corporate web(blog) development amongst a host of other services. In the first 2 months of its existence we have ramped up 7 clients and are on our way to expand further.
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