It was only a couple of months back when I was going through my friend Anuj’s application essays to ISBand was particularly intrigued by a question. The question was “You are applying to your dream job after ISB. Please prepare a cover letter accompanying your CV.”
Although Anuj, did a wonderful job at answering the question, I started to think what could have been my answer to the same question. And soon enough I had my mind convinced on drafting a cover letter to the ‘Big G’.
I just came across a brilliant post by Joe Lewis at WebProNews, where he has summarized Guy Kawasaki’s opening keynote address at this year’s PubCon. In his talk, Guy has given a detailed overview outlining ten specific points that innovative companies should heed when developing new products and services.
Having long read Guy’s amazing book ‘Art of the Start’, I know the points outlined in Joe’s post and can vouch for a fact that this is some very, very useful information. Infact, I would urge each one of you to invest in Guy’s book if you haven’t already done so. Its a brilliant read, and there is so much more that he talks about.
I recently came across a very intriguing interview involving marketing legend - Dr Philip Kotler, his eminent colleague at the Kellogg School of Management - Dr Bala V Balachandran and PagalGuy.com founder - Allwin Agnel.
PagalGuy.com has made available the audio and transcripts of the interview. They were also kind enough to allow me to host the audio file on my blog and share it with my readers. So, you can also listen to the interview by clicking on the ‘play’ button below !
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