BusinessWeek recently came up with their BusinessWeek 50 list, which represents their choice of the “best in class” companies from the 10 economic sectors that make up the S&P 500. Essentially, BusinessWeek has short-listed companies based on 2 main factors;
* Average return on capital and sales growth
* A comparative analysis of companies with peers in their sectors
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Want to attract MBAs? Be more like Google !!
It was only a couple of months back when I was going through my friend Anuj’s application essays to ISBand was particularly intrigued by a question. The question was “You are applying to your dream job after ISB. Please prepare a cover letter accompanying your CV.”
Although Anuj, did a wonderful job at answering the question, I started to think what could have been my answer to the same question. And soon enough I had my mind convinced on drafting a cover letter to the ‘Big G’.

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Well … Well … that was a really long break from the world of blogging. I had last posted an entry on the 15th of November last year. Between then and now, much has happened so let me give you a very quick update.
One of the most important things that has changed is …. I have city hopped again. This time from London to my home town Baroda. I am now in Baroda and have set-up a firm called Whirlwind. Whirlwind is a start-up close to my heart and offers progressive services like search engine marketing, online campaign management and corporate web(blog) development amongst a host of other services. In the first 2 months of its existence we have ramped up 7 clients and are on our way to expand further.
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