Building brands while you dream !

I recieved an interesting (rather suspicious) article yesterday from my friend Anuj Kacker. The article speaks about ‘In Sleep Advertising’ !! I gave it a brief read because it was supported with research figures from eMarketer.com and testimonials from (made up) VP’s of ad agencies.

My friend Kedar has done a decent evaluation of the whole thing. Sure makes for a fun read. Make sure you check it out on his blog post - In Sleep Advertising !

Yet, another example of — Why you should ‘not’ always trust the written word !

[tags]advertising, brand building, kedar sule, anuj kacker, dreams, marketing while you sleep, emarketer [/tags]