Tease me, tease me, tease me …. baiiiby !

Aah those words … made Chaka Demus & Pliers famous ! And those were the exact words that came to my mind, just when I decided on write a post on ‘The Axe Effect’ !

I was intrigued by Nirali’s comment on Interactive Art … and was wondering myself how much the use of technology is prevalent in almost everything ! With technologies like Flash and active scripts its now possible to create brilliantly interactive adverts …. and what could help build a brand better than to engage its target audience in a way that actually allows them to ‘play around or fiddle’ with it !

Rich media has made that possible.

A very good example of interactive advertising is the - Axe Effect Campaign. I have always loved the AXE ads, just for the fun part of it … and as Rashmi Bansal quotes on her blog, “… And they[axe ads] are risque without being cheap” ! You can read Rashmi’s post at Youth Curry - Come to Axeland

One of the most engaging AXEperiences is the Axe Feather site. Go there and have a look, if you are a guy you HAVE to love it ! It is a website created to promote Axe among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds. Rather than promoting a specific scent of Axe deodorants it invites the user to tickle a rather attractive girl lying on a bed with a feather. Depending on where she’s being tickled the girl responds with a variety of wriggly reactions. (won The Guardian monthly interactive showcase)

You might also want to have a look at AXE Touch.

[tags]axe effect, deo, axe deo, lynx deo, interactive ads, rich media experience, axe feather, axe touch, axe girls, brand building, advertising [/tags]