Ideas Guy

I am a huge fan of ideas ! (who isn’t?)

Some of my most ambrosial thoughts date back to the time when I used to sit with my colleagues at the Ad agency and brainstorm. It used to be an exhilarating experience. The amount of ideas being thrown one after the other would just leave me amazed. Its not that such a thing has stopped to happen now, its just that I don’t get to work on alternate businesses much.

Anyways, what I wanted to point out is … Whenever a brainstorming session is held the group ends up creating so much intellectual property ! This is pure - value creation. And this is exactly what Anand Chhatpar has built a whole business on.

Anand, recently featured as one of the finalist of businessweeks top entreprenurs under 25, is the CEO of BrainReactions. BrainReactions helps companies innovate new products, services and marketing concepts by conducting brainstorming sessions with the most creative, imaginative and unconstrained college students, whom the call their Idea Generators.

Following is an interview done by CNBC (Young Turks show) with Anand.